Marketing guru Seth Godin always has some very insightful thoughts. One that really stood out to me was a blog he wrote titled “the simple power of one a day“. In the blog he says there are at least 200 working days a year and that if you commit to doing a simple marketing item just once each day, at the end of the year you will have built a mountain.
Here are some of the things he suggests you might try:
- Send a handwritten and personal thank you note to a customer
- Write a blog post about how someone is using your product or service
- Research and post a short article about how something in your industry works
- Introduce one colleague to another in a significant way that benefits both of them
- Read the first three chapters of a business or other how-to book
- Record a video that teaches your customers how to do something
- Teach at least one of your employees a new skill
- Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world
- Change something on your website and record how it changes interactions
- Help a non-profit in a significant way (make a fundraising call, do outreach)
- Write or substantially edit a Wikipedia article
- Find out something you didn’t know about one of your employees or customers or co-workers
Seth says that “enough molehills is all you need to have a mountain”. What molehills are you going to start creating today?