Latest Articles

Win KOJA Limited Edition Breakfast in Bed Gift Hamper

Spoil yourself with this gourmet hamper packed with healthy and decadent breakfast goodies. Created by KOJA, it's all gluten free and

How to Beat the Challenges of Being a Work-From-Home Mum

How to Beat the Challenges of Being a Work-From-Home Mum Becoming a mother is one of life’s great gifts, and

Mum innovation dominates at Life Instyle 2017

They say that being a mum is the hardest job in the world, but many an Aussie mumpreneur is proving they’re not afraid to throw running a business into that mix as well. Amelia Coote-Harris, event director behind Australia’s largest, designer boutique trade event Life Instyle, shares some recent success stories.

How storytelling can take your business from tragedy to fairy tale

Writer and branding expert, Naomi Gora shares the benefits of storytelling in business.

Start Up Mum is now part of something bigger

Start Up Mum has partnered with Officeworks to provide our Community Members with the best products, services and solutions to

How To Clone Yourself With Outsourcing

I’m very excited to bring to you today two amazing guest experts for our mini class on outsourcing. Carlene Cardona-Elvy

Getting Ready for EOFY

It’s that time of the year again…tax time! Are you ready for the end of the financial year? Lexi Goulden from The Number Factory has some great tips and a handy checklist to help you get sorted.

June Academy

Our theme for the month is all about managing time and productivity. Here’s what you’ll find in Start Up Mum Academy

How my daughter’s day care teacher delivered a light bulb moment in business for me

How my daughter’s day care teacher delivered a light bulb moment in business for me I experienced a situation yesterday

May Academy

Our theme for the month is all about showing you how to attract clients. Here’s what you’ll find in Start Up Mum

Copywriting with Kate Toon

I'm so thrilled to have the awesome Kate Toon as our guest expert for our very first mini class. Kate is

Win: Brand Photoshoot with Zahrina

How would you like to WIN a business branding photo shoot with the ultimate entrepreneur's photographer, Zahrina Robertson? Zahrina has photographed

April Academy

Our theme for the month is all about helping you to grow a targeted audience that wants to do business

Solve Problems Before They Occur

Now that your have your basic business idea plus the audience you’ll be targeting, you will be starting to write

March Academy

Our theme for the month is aimed at helping you create magnetic branding to attract your ideal customers. Here’s what you’ll find

Choose Your Niche

Congratulations! You have brainstormed your potential business ideas and now you have a page full of possible business focuses. These

February Academy

Our theme for the month is all about helping you identify your ideal customer which is the foundation of any business.

Local Chapter Expansion

Just over a year ago, we launched our very first local chapter on the Central Coast of NSW. Today we

January Academy Downloads

Our theme for the month is all about business planning and helping you to set yourself up for success for

What do you resolve to do in 2016?

I'm not a big fan of new year's resolutions. They usually involve thoughts around quitting something. We say things like

7 Things to do for your business before the year ends

It's time to wrap up your business for the year. How are you feeling? Maybe you are frustrated with the lack

Why writing articles is the best marketing tool

In this video, founder/CEO of Start Up Mum, Michelle Smith shares with you why writing articles is the best marketing tool for your business.

Do you really want more leads?

What's the most important thing you need in your business right now? Most people answer more clients/sales or more leads

The Game of Productivity

Google productivity tips and you’ll receive a plethora of results. In fact you could spend the best part of an

Identify Your Value

Have you been thinking about taking that huge step and starting up your own business? Perhaps you like the idea

Lead Yourself To Business Success

Starting your own business is an exciting time but your success as a mum, in business and in life, will be determined by your health, vitality and resilience.  Director of People Performance, Lesley O’Donoghue explains.

Reality Bites: When You Hit A Speed Hump

Business & Baby on Board has been named one of Australia’s most innovative products, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index. The business book written by Tasmanian entrepreneur Johanna Baker-Dowdell was not only ranked in the SMART 100 Product Winners, but was also ranked 16th in the Readers’ Choice list. Here’s your chance to read an exclusive excerpt.

Make The Decision

Making the decision to start your own business can be a daunting one. So how do you determine if starting a business is right for you? Check out this advice from author and speaker, Emily M Morgan.

Five Fundamentals to Career Change

Career advisor and change expert Mimi Fong lists the five fundamentals of career change

Adelaide chapter launch event

In May, Start Up Mum expanded to South Australia with the launch of the Local Chapter for Adelaide. Hosted by Kath

Webinar: Mastering Our Mindset

I’m excited! Today I have a special invitation for you to participate in a powerful free webinar. My good friend and

Making time when you don’t have much of it

One of the toughest things about being an mum in business is organising your time. As busy mums, we know all about

Help us make Start Up Mum better

We would love for you to take a few minutes out of your very busy day to fill out our survey. The survey will

Step up and design your future

So you took time out to do the most important job in the world “Raise Beautiful Self-Sufficient, Confident and Adorable

Supporting women in business around the world

Start Up Mum is a proud supporter of the work of Kiva, a non-profit organization with a mission to connect people through

Do you have a big enough why?

Most people are too focused on the what and the how of what their goals are and never give much thought,

Start Up Mum Open For Business

We’re excited to be able to bring you the wonderful community of Start Up Mum. Start Up Mum is a

Central Coast Chapter Launch

We are excited to announce the launch of Start Up Mum’s very first local chapter on the Central Coast chapter. Our first

25 Tweaks to Capture Attention in Social Media Networks [Infographic]

Check out this great infographic from Visualistan.

The 4 Steps to Social Media Marketing [Infographic]

Here's a great infographic from the folks at BigThunk and Number 8 Communications.

How to run a business with kids

Let’s face it, one of the top challenges we face as parents and business owners is what to do with the kids while we work. With child care costs on the rise, it’s even more pertinent that we create a strategy that will work for us and our family.

Easy social media checklist

Are you confused with all the information about social media? Unsure what to do and where to do it? Could

Working from home

I was participating in a forum a while ago with a bunch of women in business who mostly operate out

Set up a home office that gets you in the flow

Working out of a home office has been something I have done for most of my corporate life so transitioning

One a day

Marketing guru Seth Godin always has some very insightful thoughts. One that really stood out to me was a blog