Our Story

Start Up Mum is a community for mums in business. You might already have a business or perhaps are looking to start one. It’s place where you can come for inspiration, advice and resources to help you run a successful business. We offer:

We’re a bunch of business mums just like you. Come to us to celebrate your wins or ask us to help you with your challenges. So much experience in one community. We are here to offer our consolidated expertise. You might say we are mums helping other mums in business.

Our Founder and Chief Enthusiasm Officer:

Founder Michelle Smith started her business life in marketing, events and communications for the likes of HP, British Telecom and Fuji Xerox before she left the safety of her six figure salary to start her own consulting business.

Finding it difficult to navigate the minefield of starting a business in Australia, Michelle also discovered that she wasn’t just giving birth to a business but also a baby was on the way!

After her daughter was born, the solo mum realised that there were limited networking opportunities with like-minded women where she could take her daughter along. Many of the mums Michelle came across talked about wanting to leave their job and start their own business so they could be at home with their children more. Other mums had grown up kids who weren’t relying on them as much any more and were thinking about striking out on their own and following a long held passion. The words Michelle heard over and over again were that they just didn’t know where to start and that they wanted to network with our like-minded mums.

It was at 3am one morning while Michelle was feeding her daughter that the concept for Start Up Mum first came to her. It was a vision of both a live and virtual community of mums in business in Australia. A place where we could learn how to create a business that will fit around our family and life. A supportive environment that helps us achieve our dream of having our own business. A community to inspire us to be successful. That early morning was the birth of Start Up Mum.

Connect with Michelle

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