Advertise with Start Up Mum

Are you interested in advertising with Start Up Mum? Start Up Mum reaches an important segment of Australia – mums. They are business owners with children – a powerful consumer segment in today’s market.

In Australia, mums are responsible for around AUD $132 billion in household spending every year*. And that figure doesn’t even include the indirect spending they are also responsible for – mums often seem to have quite an influence over other family members’ and friends’ purchase decisions as well.  Mums are a very profitable segment for many businesses. They are often responsible for the bulk of the grocery shopping, for pet food, clothes and shoes, baby gear, things for the house and garden, and big items such as holidays, electronics and cars.

We offer several advertising and sponsorship opportunities including:

  • live events
  • custom campaigns
  • sponsored content
  • site and newsletter
  • product sampling
  • branded competitions

To learn how your brand can work with Start Up Mum, please contact us at media@startupmum.com.au

 

*Source: Datamonitor, Marketing to Australian Mums, 2011

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